Cheil X Appoints Ritesh Rao as Mumbai Operations Head; Elevates Kanika to Lead Delhi Office

Cheil X, the independent full-service arm of the Cheil SWA Group, has announced strategic leadership appointments to bolster its growth in India’s top markets. Ritesh Rao joins as the Head of Operations for Mumbai, bringing two decades of experience from agencies like 26FIVE and Creativeland Asia. Simultaneously, Kanika has been promoted to Head of the Delhi office from her previous role as Vice President. These moves come amid a period of high momentum for the agency, which is positioning itself as a tech-driven, “new-age” creative firm offering full-funnel marketing solutions—from strategy and content to e-commerce and performance.