MUMBAI – Vitasta Kaul, the Chief Marketing Officer of music licensing platform Hoopr, has stepped down from her role. Her departure signals the start of a new independent chapter where she plans to partner with early- and growth-stage startups as a strategic marketing consultant.
During her tenure, Kaul was a driving force in establishing Hoopr’s presence within India’s creator economy, bridging the gap between independent musicians and brands seeking legally licensed content.
A Career Built on Startup Growth
Kaul described her time at Hoopr as one of the most “challenging chapters” of her 20-year career. With experience spanning edtech, automobiles, and F&B, she is now moving toward an independent model to help founders scale through context-specific strategies.
Her key contributions at Hoopr included:
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Brand Narrative: Strengthening Hoopr’s position in the music-sync and copyright space.
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Creator Engagement: Expanding visibility for licensed music across OTT, films, and social media.
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Strategic Monetization: Developing frameworks for fair artist remuneration.
Leadership Transition at a Glance
| Detail | Information |
| Name | Vitasta Kaul |
| Role | Chief Marketing Officer (Outgoing) |
| Company | Hoopr |
| Next Step | Entrepreneurial Consulting / Strategic Partner for Startups |
| Expertise | Brand Strategy, Digital Growth, & Content Ecosystems |
“Music today powers everything… working on a platform at the center of so many moving parts was both humbling and energizing,” Kaul remarked regarding her exit.
