MUMBAI (Feb 24, 2026) — Sania Fazal has been appointed as the Creative Director – Brand Solutions, Content Partnerships & Branded Content at JioStar, marking a significant strategic hire for the newly formed media giant.
Driving Innovation at Scale
In her new role, Fazal will be responsible for:
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High-Impact Partnerships: Leading branded storytelling across major television and digital IPs, focusing specifically on the Hindi Speaking Market (HSM).
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Cross-Platform Integration: Developing next-generation ad products and innovation-led ecosystems across Colors, Star Plus, and JioHotstar.
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Strategic Alignment: Blending creative narrative craft with commercial goals to deliver “culture-defining” content partnerships.
A Decade of Expertise
Fazal joins JioStar following a distinguished nine-year tenure at Viacom18 Media, where she most recently served as Senior Manager of Brand Solutions & Partnerships. Her deep experience in managing premium media brands is expected to be a key asset as JioStar integrates its massive content library and digital reach.
