MUMBAI (Feb 14, 2026) — At the prestigious Effie India Awards 2025, McCann-Gurugram’s client roster dominated the stage, securing a massive haul of Gold, Silver, and Bronze metals. The agency’s work for Nestle India emerged as the night’s highlight, clinching the coveted Grand Effie.
Major Winners & Campaigns
The awards recognized effectiveness across diverse sectors, from FMCG to banking:
| Client | Campaign | Medal |
| Nestle India | Why save the best for the last? (Maggi) | Grand Effie |
| Nestle India | Nescafe Brewing India’s Coffee Habit | Gold |
| Sintex | Sintex PurePlus Touch of Trust | Gold |
| Nestle India | Humara Wala Yellow (Maggi) | Gold |
| ITC Foods | When Mother Promise Was Not Enough | Silver |
| Reckitt India | Dettol – India’s Hygiene Revolution | Silver |
| ESAF Bank | Saving her savings | Bronze |
| Dabur India | Fighting India’s jugaad against health issues | Bronze |
Key Takeaways
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Nestle’s Dominance: Beyond the Grand Effie, Nestle won multiple metals for Maggi, including a Silver for “Growing up with Maggi” and a Bronze for “Pinch of Change.”
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ITC Foods Success: The “Attaboy” campaign for ITC Aashirvaad resonated strongly, picking up a Silver metal in the regional effectiveness category.
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Broad Impact: Recognition for brands like Asian Paints, Dominos, and Happydent underscored McCann-Gurugram’s ability to drive business results across lifestyle and personal care segments.
The wins solidify McCann-Gurugram’s position as a leader in “effectiveness-driven” advertising in the Indian market.
