Edstead, the research-driven documentary studio known for its purpose-led storytelling, has officially promoted Elvis Anthony to Chief Creative Officer & Creative Head.
A founding force behind Edstead’s creative identity, Elvis will now lead the studio’s overall creative vision, while continuing to head its production and delivery verticals.
Key Contributions:
Elvis has played a pivotal role in shaping Edstead’s acclaimed projects such as:
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The Future Schools
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Great Indian Residential Schools
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The Indian EdTech Story
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The Bharat Fintech Story
These projects reflect Edstead’s hallmark approach: content-first, impact-driven narratives.
“To me, creativity is about meeting people where they are and resonating with them in powerful ways,” said Elvis Anthony, expressing his vision for the next chapter of Edstead’s creative evolution.
New Role Highlights:
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Develop and lead original IPs
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Drive innovative storytelling across formats
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Expand visual narratives beyond documentaries into branded digital content
Leadership Recognition:
Shekhar Bhattacharjee, Founder of Edstead, remarked:
“Elvis has been an invaluable pillar. His leadership has defined our identity. With this new role, he will lead us into a bold era of growth and innovation.”
Creative Legacy:
With 20 years of experience across platforms like DishTV Smart, Times Music, and Outlook Publishing, Elvis brings a unique blend of editorial finesse, visual storytelling, and cultural insight.
The Road Ahead:
Under Elvis’s creative leadership, Edstead aims to grow as a pioneer in documentary-style content, delivering stories that are:
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Culturally relevant
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Socially impactful
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Visually powerful
This elevation marks a significant milestone in Edstead’s journey as a trailblazer in meaningful, narrative-led content.
