MUMBAI — Global stationery giant Faber-Castell has appointed Sunaina Haldar as its new Director – Marketing for the Indian market. Haldar, a veteran in the consumer goods space, announced her transition on Wednesday, marking a strategic reinforcement of the brand’s leadership team.
Profile of Sunaina Haldar
Haldar brings over 18 years of marketing expertise, with a proven track record in scaling brands through consumer insights and digital innovation:
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Immediate Past Role: She previously served as the Head of Marketing (India & International) at ADF Foods Ltd., where she managed global brand portfolios.
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Core Competencies: Her experience spans brand communication, product innovation, and go-to-market (GTM) strategies. She has a history of managing full P&L responsibilities across both startups and established multinational matrix structures.
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Early Focus at Faber-Castell: In her first few weeks, Haldar has prioritized market immersion, engaging directly with retailers and consumers to refine the brand’s 2026 strategy.
Strategic Mandate
At Faber-Castell India, Haldar will be responsible for:
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Brand Storytelling: Enhancing the premium positioning of the Faber-Castell Group in the competitive Indian stationery and art supplies market.
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Omnichannel Growth: Leading integrated campaigns across offline and performance-driven digital media.
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Innovation Pipeline: Driving new product development tailored to the evolving needs of Indian students and professional artists.
Haldar’s appointment comes as the stationery industry sees a resurgence in demand for premium creative tools and sustainable school supplies.
