upGrad, Asia’s leading skilling and lifelong learning platform, has appointed Ferzad Palia to head its newly launched Direct-to-Consumer (D2C) vertical, signaling a major shift toward on-demand, personalized skilling for next-gen learners.
With over 25 years of experience in consumer tech and media—most recently as Senior EVP at JioStar (formerly Viacom18)—Palia will lead efforts to create a digital-first ecosystem using micro-learning, AI personalization, and scalable access.
Co-founder Ronnie Screwvala said the move supports upGrad’s mission to make skilling a lifelong habit, not just a career move.
