BENGALURU / SINGAPORE — Huella, a rising leader in interactive Connected TV (CTV) and creative intelligence, has announced its international expansion into Southeast Asia with a new operational base in Singapore. Alongside this global move, the company has elevated Pankajj Rai to Senior Vice President – Ad Sales, India, to streamline its domestic revenue engine.
The expansion comes as global demand surges for Huella’s core products, including NEXad (Interactive CTV), NewsroomAI, and AIgnite.
Leadership Restructuring in India:
To support this growth, Pankajj Rai will now provide national oversight for India operations. Huella has also established a new regional leadership tier:
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North India: Dheeraj Khandelwal (Revenue Lead)
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West India: Ketaki Hardikar (Revenue Lead)
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South India: Jointly led by Vinay S. and David Reji
Strategic Vision:
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Global Footprint: By establishing a presence in Singapore, Huella aims to tap into the high-growth Southeast Asian digital advertising market, seeking strategic partnerships across the region.
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Unified Revenue Engine: Mayura Nayak, Co-Founder & CRO, emphasized that the new structure is designed for “sustained growth” rather than short-term momentum.
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Product Adoption: In his new role, Rai will focus on driving integrated adoption across Huella’s AI-powered product suite and deepening enterprise-level partnerships.
“As we expand internationally, our focus in India is to drive integrated adoption across products and operate with disciplined execution,” said Pankajj Rai regarding his elevation.
