NEW DELHI – In a move to accelerate its AI-driven ad monetization vision, UndrAds has appointed digital media pioneer Sanjay Trehan as a Strategic Advisor. The partnership aims to combine Trehan’s decades of industry leadership with UndrAds’ AI-native ad stack to solve complex challenges for global publishers.
UndrAds, founded by Lakshya Ankit, is shifting the ad-operations paradigm from manual, error-prone processes to an “agentic” system. While the AI handles high-speed shifts in data and supply paths, human experts provide the final strategic guidance.
A Legacy of Digital Leadership
Sanjay Trehan is widely regarded as one of the most influential voices in India’s digital ecosystem. His appointment brings a wealth of experience from some of the world’s largest media and tech organizations:
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Previous Leadership Roles: NDTV Convergence, Microsoft India (MSN), HT Media, and Times Internet.
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Core Expertise: Digital content strategy, online partnerships, product roadmaps, and monetization.
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Advisory Success: Over the last several years, Trehan has successfully guided multiple adtech and digital media startups through rapid growth phases.
Strengthening the AI-Native Vision
The collaboration focuses on scaling UndrAds’ specialized technology across web, mobile apps, gaming, and Connected TV (CTV).
“Sanjay’s understanding of media behavior and technology will strengthen our company across product, partnerships, and long-term planning,” said Lakshya Ankit. “His guidance allows us to move with confidence and sharpen our strategic decisions.”
Trehan noted that UndrAds’ mix of autonomous Ad Ops tech and AI-native infrastructure is uniquely positioned to address the monetization hurdles faced by underserved markets.
Key Strategic Goals:
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Global Expansion: Scaling the AI-native vision to international publishing houses.
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Product Refinement: Leveraging Trehan’s experience to sharpen ad formats and supply path optimization.
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Measurable Outcomes: Moving beyond “manual” ad ops to deliver consistent, data-backed performance for tier-1 demand partners.
