ITV Digital has officially launched Blink, a new digital platform specifically designed for Gen Z audiences. The platform aims to seamlessly blend entertainment, sports, and lifestyle content in a fresh, participatory, and culturally relevant manner.
Blink is positioned as a space for exploration and connection, putting Gen Z voices at the center of content creation through trending reels, exclusive celebrity interactions, and user-driven challenges.
Vision and Leadership
Aishwarya Pandit Sharma, Chairperson of The Sunday Guardian Foundation, described Blink as a “movement” where young creators drive culture and diverse perspectives are celebrated.
Akshansh Yadav, CEO, Digital, ITV Digital, stated that Blink represents the company’s “statement of intent” amid a digital reset, aiming to make ITV Digital synonymous with innovation and a digital-first future.
Content and Traction
The platform’s programming spans lifestyle trends, sports highlights, social challenges, and culturally resonant narratives, all crafted to be shareable and community-driven. Blink is already seeing strong traction, boasting over 69,000 YouTube subscribers and a growing presence on Instagram, with plans for expansion across other social and streaming platforms.
ITV Digital is collaborating with diverse creators and influencers to ensure the content remains dynamic and inclusive. For brand partners, Blink offers robust brand-safety frameworks and transparent metrics while preserving the authentic voice of the Gen Z creator community.
