Consumr.ai, a next-generation consumer intelligence platform, has announced the appointment of Jaishree Agrawal as Commercial Lead – Consumer Insights. In her new role, Jaishree will lead commercial strategy and client partnerships, empowering brands to leverage AI-powered insights for faster and more informed decision-making.
With 16+ years of experience in market research and insight-driven innovation, Jaishree brings deep expertise in behavioural insights, brand development, and innovation strategy. She previously led impactful initiatives at NielsenIQ BASES, earning acclaim for aligning research insights with business outcomes.
At Consumr.ai, her focus will be on driving adoption of the platform’s flagship innovation — AI Twins — a breakthrough tool that simulates real-time digital consumer behaviour, allowing brands to:
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Test creative assets
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Validate new ideas
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Optimise campaigns
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Simulate decisions with speed and accuracy
Consumr.ai is redefining consumer insights by replacing traditional surveys with real-time, observation-based intelligence, making decision-making scalable, agile, and outcome-oriented.
“Jaishree’s consultative approach and leadership are exactly what we need as we build a real-time, always-on research engine for modern marketers,” said Vivek Bhargava, Co-Founder of Consumr.ai.
Her appointment underscores the company’s commitment to insight-led growth and investment in top-tier leadership. As Consumr.ai expands its footprint across the US, India, Middle East, and Australia, Jaishree’s leadership will be instrumental in shaping its global impact.
