MUMBAI (Feb 18, 2026) — Aditya Birla Lifestyle Brands Limited has appointed Jaskaran Bir Singh as the Business Head for the British menswear label Simon Carter in India. Singh transitions to this leadership role from Myntra, where he recently served as Associate Director and Chief of Staff.
Strategy & Mandate
In his new capacity, Singh will lead the end-to-end operations for Simon Carter as it seeks to scale its premium menswear footprint:
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Growth Charter: He is tasked with building the brand across all sales channels, focusing on omni-channel expansion.
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Full-Stack Leadership: His responsibilities span brand strategy, product design, buying, merchandising, and retail marketing.
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Operational Goal: The appointment is a strategic move by Aditya Birla to bring sharper focus to the brand’s market positioning in India.
Career Background
Singh brings over a decade of experience in fashion retail and e-commerce:
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Myntra/Flipkart: Spent nearly five years leading strategic projects, monetization, and brand licensing for international labels like French Connection and Kenneth Cole.
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Aditya Birla Heritage: This marks a return to the group, as he previously held roles in retail operations and product management for Van Heusen.
