LONDON (Feb 17, 2026) — TikTok has announced the elevation of Jordan Wisbey to the role of UK Head of Agencies. Wisbey, a long-term veteran of the social media giant, will officially assume his new leadership position on March 1, 2026.
Internal Growth & Experience
The promotion marks a significant milestone in Wisbey’s career within the company:
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Seven-Year Tenure: Wisbey has been with TikTok since its early growth stages, making this his seventh year at the platform.
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Previous Role: Prior to this appointment, he served as Group Director, where he was instrumental in scaling the company’s regional operations.
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Strategic Focus: In his new capacity, he will lead TikTok’s UK agency business, focusing on deepening partnerships with advertising firms and expanding the platform’s commercial ecosystem.
Leadership Perspective
Announcing the news on LinkedIn, Wisbey shared that he was “very excited and incredibly proud” to step into the role. His appointment signals TikTok’s commitment to maintaining leadership stability in the UK—one of its most vital advertising markets—as it continues to innovate in the social commerce and short-form video space.
