Komerz India has announced the appointment of Amarendra Singh as its new Chief Marketing Officer (CMO) as it accelerates its expansion strategy in one of the world’s fastest-growing digital economies.
Komerz, which entered India earlier this year, aims to build a full-funnel, creator-powered commerce engine tailored to local market needs. Singh will lead the company’s brand strategy, narrative architecture, and go-to-market execution, focusing on blending creator-driven storytelling with measurable outcomes.
“Scaling Komerz in India will take both precision and poetry. On one hand, we’ll engineer demand through smart, sharp storytelling; on the other, we’ll build trust with transparency and outcomes that speak louder than campaigns,” said Amarendra Singh.
With a 20-year career across FCB ULKA, Grey Worldwide, Creativeland Asia, and as founder of Infamous People, Singh has shaped strategies for over 50 brands in technology, FMCG, auto, BFSI, fashion, and healthcare. His work includes Dell’s market leadership revival, Wockhardt’s transition to Fortis, and pitch wins for Uniqlo, Shoppers Stop, Discovery, and Dell.
“Komerz felt like both a culmination and a clean slate — a rare opportunity to shape something new and necessary. My focus is to create momentum with meaning. Every story we tell must drive value — for brands, creators, and the communities they serve,” he added.
In the next 6–12 months, Komerz India plans to roll out high-impact case studies, strategic partnerships, and community-powered campaigns. Unlike traditional platforms focused on performance marketing, Komerz flips the funnel by starting with creator partnerships, shared incentives, and seamless integration of discovery, conversion, and community.
