NEW DELHI – Digital workflow leader ServiceNow has officially appointed Kulmeet Bawa as its Managing Director and Group Vice President (GVP) for the India and SAARC region.
Bawa brings over 20 years of experience in the enterprise technology and SaaS sectors, having recently served as the Global Chief Revenue Officer at SAP.
Key Highlights of the Appointment:
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Leadership Mandate: In his new role, Bawa will drive ServiceNow’s growth strategy and digital transformation initiatives across India and the South Asian Association for Regional Cooperation (SAARC) markets.
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Proven Expertise: He previously led SAP India as President and Managing Director and held a senior leadership position at Adobe, where he managed South Asia operations.
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Military Background: Before his corporate career, Bawa served for over 12 years as a Cavalry officer in the Indian Army, a background often credited for his disciplined leadership style.
Strategic Context
The appointment comes as ServiceNow aggressively expands its AI-powered platform capabilities in India, which remains one of its fastest-growing markets. Bawa’s extensive experience in scaling multi-billion dollar tech businesses is expected to accelerate the company’s regional footprint for the 2026-27 fiscal year.
