MUMBAI (Feb 27, 2026) — Amazon has appointed media veteran Menka Asrani as Lead – Studio, a role focused on driving branded content initiatives within the Amazon Ads ecosystem for its OTT platforms.
Career Profile & Expertise
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The Role: Asrani will lead the development of content solutions designed to bridge the gap between brands and audiences through premium digital entertainment.
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Past Experience: She joins from Collective Artists Network, where she served as Head of Brand Solutions at BigBang.Social.
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Vast Background: With over 14 years in the industry, her portfolio includes stints at major media players like JioCinema, ZEE5, Walt Disney, and Bloomberg TV India.
Strategic Focus
Asrani’s mandate involves scaling branded content IPs and establishing operational processes to enhance Amazon’s ad-supported content offerings. She expressed her goal to contribute to the “evolving landscape of premium digital entertainment” via her LinkedIn announcement.
The appointment underscores Amazon’s commitment to expanding its ad-supported streaming business by integrating sophisticated brand storytelling.
