Lenovo India has launched its latest brand campaign, “Damn the Odds”, officially introducing cricket icon Jasprit Bumrah and gaming creator Mythpat (Mithilesh Patankar) as its new brand ambassadors.
The campaign celebrates the ambition and resilience of Gen Z, highlighting how Lenovo’s AI-driven technology empowers users to overcome pressure and perform at their best.
In one of the campaign films, Jasprit Bumrah is seen training inside a futuristic AI lab, using Lenovo AI Now to analyze his wrist movements, ball trajectory, and receive real-time feedback to sharpen his bowling. Reflecting on his journey, Bumrah said:
“Whether it’s cricket or life, preparation is everything… What stood out to me about Lenovo’s AI-powered approach is how personal it feels.”
Mythpat’s story in the campaign showcases his rise from engineering intern to a YouTube legend, building a 16-million-strong community through tech-powered creativity and humor.
Chandrika Jain, Director – Marketing, Lenovo India, said:
“This campaign brings alive the spirit of ‘Damn the Odds’ by celebrating individuals who hustle hard and use smart tools to go further, faster.”
With this campaign, Lenovo strengthens its focus on India’s fast-growing AI PC and gaming markets, following past global partnerships with FIFA, F1, and MotoGP, and now expanding into cricket and gaming in India.
