NEW DELHI — In a strategic move to bolster its leadership team, Lotus Herbals has announced the appointment of Puja Singh as Assistant General Manager (AGM) – Marketing. Singh, a seasoned professional with over 15 years of experience in the beauty and personal care sector, returns to the company to spearhead its diverse brand portfolio.
In her new capacity, Singh will oversee marketing and brand operations for several key verticals, including:
-
Lotus Herbals & Lotus Makeup
-
Lotus Organics+ & Lotus Botanicals
-
Lotus Dermabotanics & Dermacy
A Proven Track Record in Beauty
Singh transitions to Lotus Herbals from McNROE Consumer Products, where she served as the lead for Marketing and Innovations. Her professional background is characterized by a deep expertise in brand strategy, digital transformation, and influencer-led marketing.
Notably, this appointment marks a “homecoming” for Singh; she previously served as the Marketing Manager for Lotus Herbals’ makeup division and Exclusive Brand Outlets (EBOs), where she played a pivotal role in the successful repositioning of Lotus Makeup.
Strategic Objectives
As AGM, Singh’s mandate will focus on scaling the brand’s visibility through a multi-channel approach. Her key priorities include:
-
Digital Expansion: Enhancing the brand’s e-commerce performance and digital footprint.
-
Celebrity Engagements: Leveraging high-profile partnerships and influencer marketing to drive brand affinity.
-
Innovation: Driving new product launches and reinforcing the brand’s positioning in the competitive herbal and organic skincare segments.
Executive Profile: Puja Singh
| Feature | Details |
| New Role | AGM – Marketing, Lotus Herbals |
| Experience | 15+ Years in Beauty & Personal Care |
| Previous Stint | McNROE Consumer Products (Marketing & Innovations) |
| Expertise | Brand Strategy, Digital Campaigns, E-commerce |
