Lowe Lintas has secured the creative mandate for Tuborg in India, following a competitive multi-agency pitch. The mandate—led from the agency’s Gurgaon office—includes creative strategy and integrated communication aimed at boosting youth engagement and cultural storytelling across platforms.
Partha Jha, VP-Marketing, Carlsberg India, said,
“Tuborg has always stood for vibrancy and innovation. Lowe Lintas brings a deep understanding of youth culture and creative energy that aligns with our goals.”
Anurag Prasad, Chief Strategy Officer, Lowe Lintas North, added,
“We aim to go beyond advertising to make Tuborg culturally iconic for young India.”
With a legacy of lifestyle brand expertise, Lowe Lintas is set to bring bold creative disruption to Tuborg’s journey in the Indian market.
