Madison Media Loop, the digital-first creative division of Madison World, has appointed Sudarshan Karandikar as Vice President, marking a strategic step toward deepening its creative and cultural impact for brands in the digital age.
With over 20 years of experience across leading agencies like Ogilvy, McCann, FCB Interface, and Dentsu, Karandikar brings with him a strong portfolio across industries—ranging from FMCG and Automobiles to BFSI and Entertainment. He is best known for the award-winning “Punishing Signal” campaign for Mumbai Traffic Police, which won global recognition at D&AD and The One Show.
Vikram Sakhuja, Group CEO, Madison Media & OOH, commented,
“Sudarshan’s strategic clarity and creative agility will help Madison Loop scale new heights. His leadership will play a key role in crafting future-ready, culturally relevant campaigns.”
Karandikar’s background also includes consulting for premium brands in spirits, travel, and content creation, along with developing original music and IPs to tap into emerging digital behaviors.
Speaking on his appointment, Karandikar said:
“Culture, creativity, and technology are the levers to reshape brand narratives. Madison Loop shares this belief, and I’m excited to co-create bold ideas that resonate and endure.”
About Madison Media Loop:
Part of Madison World, India’s largest homegrown communication group, Madison Loop offers a full suite of creative services including social media, SEO/ASO, web development, influencer marketing, and branded content. It serves top clients such as Asian Paints, Godrej Properties, Zee5, and Oberoi Realty.
The agency has recently bagged accolades such as Media Agency of the Year at the 2025 e4m Prime Time Awards and Independent Agency of the Year 2024 at the e4m Media Ace Awards.
