NEW DELHI — In a strategic move to bolster its digital revenue streams, Zee Media has appointed Mayank Jain as its new Senior Vice President (SVP) of Digital Ad Sales. Jain joins the network following a successful seven-year tenure at TV9 Network.
In his new capacity, Jain will spearhead the network’s advertising sales across a diverse digital portfolio, including publishing platforms, YouTube, Video on Demand (VOD), Connected TV (CTV), and OTT services.
A Veteran in Media Sales
With over 25 years of experience, Mayank Jain is a seasoned veteran in the Indian media landscape. His career spans multiple mediums, including print, radio, television, and digital.
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Previous Role: At TV9 Network, he most recently served as Vice President of Digital Ad Sales, where he was instrumental in scaling the network’s digital monetization and integrated advertising solutions.
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Career Milestones: His extensive resume includes leadership stints at major organizations such as Disney Star India, Fox International Channels, National Geographic, Red FM, Times Internet, and Bennett Coleman & Co. Ltd. (BCCL).
Strategic Mandate at Zee
Jain’s appointment comes as Zee Media intensifies its focus on platform monetization and branded content. He will be responsible for:
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Driving agency and client partnerships.
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Overseeing revenue strategies for live television and digital properties.
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Managing large-scale event monetization and special Intellectual Property (IP) creations.
The move is seen as a significant step for Zee Media as it aims to accelerate its digital transformation and capture a larger share of the growing digital advertising market.
