In a landmark collaboration, Mahendra Singh Dhoni, India’s cricket legend, has joined hands with ACKO—India’s fastest-growing direct-to-consumer (D2C) insurance brand—as both an investor and brand ambassador. This long-term partnership is aimed at reshaping the future of insurance in India, making it simpler, modern, and customer-friendly.
Dhoni has made a strategic investment in ACKO through his family office, Midas Deals Pvt. Ltd., demonstrating his confidence in the company’s mission to become India’s most loved insurance brand.
Sharing his excitement about the partnership, Dhoni said:
“As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated. ACKO brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation.”
Founded to eliminate friction from the insurance process, ACKO currently serves over 70 million customers and processes more than 2 million claims annually across motor, health, and travel insurance categories. With a digital-first approach, ACKO is redefining insurance through technology, simplicity, and personalized service.
Varun Dua, Founder of ACKO, welcomed Dhoni to the brand by stating:
“Dhoni’s association with ACKO isn’t just a brand collaboration but a meeting of mindsets. He mirrors the values that have shaped ACKO’s journey: customer-first thinking, simplicity, and bold innovation. Dhoni represents everything we stand for – trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India. Together, we aim to make insurance simpler, more relatable, and truly loved by the people.”
From becoming Tesla’s preferred insurer in India to now partnering with one of the nation’s most trusted public figures, ACKO continues its mission to transform the insurance industry with innovation, transparency, and customer delight.
