NEW DELHI (February 12, 2026) — NDTV Network has announced the elevation of Sachin Malhotra to the position of National Revenue Head for the NDTV Hindi Cluster.
Malhotra, who previously served as the North Branch Head for the network, confirmed the transition via social media. This promotion reflects the network’s strategy to strengthen its commercial leadership within its prominent Hindi news division.
Professional Profile & Role Details
-
New Designation: National Revenue Head – NDTV Hindi Cluster
-
Previous Role: North Branch Head – NDTV Network
-
Tenure: Over 3 years with NDTV
-
Core Expertise: Market expansion, brand building, and new business development.
Strategic Impact
A seasoned media professional, Malhotra has been a key driver in NDTV’s regional revenue growth. In his new national capacity, he will be responsible for overseeing the entire revenue stream for the Hindi cluster, focusing on high-value client acquisitions and scaling the brand’s presence in a competitive news market.
“I’m happy to share that I’m starting a new position as National Revenue Head – NDTV Hindi Cluster at NDTV Network,” Malhotra stated, marking a significant milestone in his three-year journey with the organization.
