MUMBAI (Feb 13, 2026) — In a significant “homecoming,” Ankuur Rajesh Kapila has been appointed as the National Sales Head for Zee5, the OTT platform of Zee Entertainment Enterprises Limited (ZEEL).
Kapila announced his new role on LinkedIn today, marking his return to the ZEE group after a successful three-year stint in the sports and gamification sector.
Key Appointment Highlights
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Designation: National Sales Head, Zee5
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Effective Date: February 13, 2026
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Previous Role: Vice President – Sports Gamification (Jeeto Dhan Dhana Dhan) at JioStar (formerly JioHotstar/JioCinema).
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Career Note: This marks his second stint with ZEE; he previously spent over 14 years with the network in various leadership capacities.
Professional Background
Ankuur Kapila is a seasoned media veteran known for his expertise in brand solutions and digital monetization.
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At JioStar: He led the “Jeeto Dhan Dhana Dhan” initiative, a massive live sports play-along platform integrated with the IPL and international cricket broadcasts. He was instrumental in scaling product monetization and marketing for JioCinema.
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ZEE Legacy: During his first 14-year tenure at ZEE, his last held position was Head of Brand Solutions (West & South) for Zee Network Integrated Platforms, a role he held until October 2022.
Strategic Impact
Kapila’s return comes at a time when Zee5 is aggressively looking to scale its ad-tech capabilities and premium brand partnerships. His deep understanding of ZEE’s internal ecosystem, combined with his recent experience in high-engagement sports gamification at JioStar, positions him to drive significant revenue growth for the streamer’s national sales portfolio.
