SINGAPORE (Feb 19, 2026) — Netflix has promoted Deep Chhabria to APAC Creative Lead (Marketing Partnerships Creative), expanding his oversight from the Indian market to the entire Asia-Pacific region after a highly successful four-year tenure.
Career Milestones & Impact
-
The Promotion: Previously serving as the Creative Lead for India, Chhabria’s new role involves spearheading regional marketing partnerships and creative strategy across diverse APAC markets.
-
Signature Campaigns: He is credited with some of Netflix India’s most viral collaborations, including Oreo x Stranger Things, boAt x Netflix, Pepsi x Money Heist, and the popular Netflix Playback year-end campaigns.
-
Professional Pedigree: With over 14 years of experience, Chhabria’s background includes senior creative stints at top-tier agencies like Ogilvy & Mather, BBH India, and Saatchi & Saatchi.
Strategic Vision
In his new capacity, Chhabria will focus on scaling Netflix’s brand partnership model—which successfully blended local pop culture with global titles in India—across the broader APAC landscape to drive subscriber engagement and brand affinity.
