MUMBAI (Feb 9, 2026) – Netflix India has announced the promotion of Rekha Rane to the position of Director – Films and Series Marketing. A veteran with over seven years at the streaming giant, Rane’s elevation comes as Netflix undergoes a significant leadership reshuffle and prepares for its most ambitious content slate to date.
Rane previously served as the Head of Brand & Slate Marketing, where she was instrumental in driving engagement for major titles like The Railway Men, Guns & Gulaabs, and The Great Indian Kapil Show.
Executive Background & Strategic Role
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The Mandate: In her new role, Rane will spearhead the end-to-face marketing lifecycle for Netflix India’s original films and series, focusing on scaling brand resonance across diverse Indian demographics.
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Track Record: With over 15 years of experience, including a formative stint at Amazon Prime Video India, Rane is credited with pivoting Netflix from a “metro-first” platform to one with deep regional penetration.
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Leadership Context: Her promotion follows the recent appointment of Vamsi Murthy (formerly of JioStar) as Senior Director and Head of Marketing for India, signaling a reinforced marketing hierarchy for the streamer.
The “Next on Netflix” 2026 Context
Rane’s new role is critical as she will oversee the marketing for Netflix’s massive 30-project gamble for 2026, which was unveiled just last week. Key upcoming projects under her purview include:
| Project Type | Major Titles for 2026 | Star Cast / Creators |
| Mega Films | Hum Hindustani, Ikka, Maa Behen | Saif Ali Khan, Sunny Deol, Madhuri Dixit |
| New Series | Family Business, Super Subbu (Telugu) | Anil Kapoor, Sundeep Kishan |
| Returning Hits | Mismatched S4, Lust Stories 3, Maamla Legal Hai S2 | Prajakta Koli, Vijay Varma, Ravi Kishan |
The Strategic Pivot
The elevation of internal talent like Rane aligns with Monika Shergill’s (VP, Content) vision of “Programming for all of India.” Netflix is currently shifting its energy toward:
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Southern Expansion: Launching its first-ever original Telugu series (Super Subbu).
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Mass Appeal: Moving beyond urban thrillers into “masala” entertainers and family-centric dark comedies.
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Multimodal Engagement: Integrating Netflix Games and unscripted formats like Lock Upp into the broader marketing ecosystem.
