LOS ANGELES — Netflix has officially appointed Magali Huot as its new Director of Games Marketing, Mainstream Games, as the streaming giant continues its aggressive push into the interactive entertainment space.
Huot joins the company from the global advertising agency dentsu, where she previously served as the SVP of Global Gaming Strategy. The appointment was confirmed by Huot via a LinkedIn post earlier today.
The Shift to “Participatory” Entertainment
In her announcement, Huot highlighted the evolving nature of digital media, noting that the boundary between watching and playing is rapidly disappearing.
“Entertainment isn’t passive anymore, it’s participatory,” Huot stated. “It lives in the living room, in the cloud, and in the hands of millions of players who want to engage, connect, and play inside the worlds they love.”
Career Snapshot: Magali Huot
Huot brings a wealth of high-level experience from both the tech and traditional media sectors:
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Previous Role: SVP, Global Gaming Strategy at dentsu.
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Past Experience: Key roles at YouTube and Warner Bros.
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Netflix Team: She will work alongside Dan Sutton and his specialized marketing unit.
Netflix’s Gaming Ambition
The hiring of a “Mainstream Games” lead signals Netflix’s intent to move beyond niche mobile offerings and into broader, high-engagement titles. Since launching its gaming vertical, the company has been consistently recruiting top-tier talent from the gaming industry to turn its platform into a “one-stop shop” for both cinema and interactive play.
