NEW DELHI (February 12, 2026) — Kuku TV, the vertical microdrama platform from the makers of Kuku FM, has appointed Kunal Kumar as its Director of Content. The move comes as the platform aggressively expands its footprint in the rapidly growing short-form, vertical video market in India.
Kumar announced his new role via LinkedIn, expressing his enthusiasm for joining a team focused on “innovation and powerful storytelling.”
Key Appointment Details
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Official: Kunal Kumar
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New Designation: Director – Content
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Company: Kuku TV (a vertical microdrama platform by Mebigo Labs)
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Strategic Focus: Shaping original, high-impact vertical content for a mobile-first audience.
The Rise of Kuku TV
Launched by the team behind India’s leading audio series platform, Kuku FM, Kuku TV specializes in vertical microdramas. These are serialized, high-definition shows with episodes lasting 1–2 minutes, designed specifically for smartphone viewing.
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Market Context: The platform is currently competing with global players and local incumbents in the “Bharat” belt, offering content in Hindi, Telugu, Kannada, and Bengali.
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Content Strategy: Under Kumar’s leadership, the platform aims to bridge the gap between social media reels and traditional long-form OTT by delivering serialized cliffhanger dramas.
“Thrilled to begin a new chapter… Looking forward to shaping content that connects, entertains, and leaves a lasting impact,” Kumar shared regarding his new mandate.
