NEW DELHI – In a major leadership move, BAG Network has announced the appointment of media veteran Rupali Fernandes as the Chief Operating Officer (COO) of News 24 Broadcast India Limited.
In her new capacity, Fernandes will report directly to Anurradha Prasad, Managing Director of News 24, and will be tasked with steering the network’s broadcast and digital operations. Her mandate includes driving revenue growth, refining marketing strategies, overseeing editorial direction, and managing overall operational performance to ensure sustained market leadership.
A Veteran with 30 Years of Expertise
Fernandes enters the role with over three decades of experience in the media and broadcast landscape. Her career is marked by a proven ability to scale news networks and navigate the complexities of digital transformation.
Previous Leadership Roles:
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ABP Network
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Disney Star
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HT Media
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Matrix IEC
Throughout her career, she has been instrumental in leading high-impact initiatives across both news and non-news television, focusing on brand partnerships, audience engagement, and operational restructuring.
Strategic Vision: Broadcast & Digital Synergy
The appointment comes at a pivotal time as News 24 seeks to solidify its presence in an increasingly digital-first news environment.
“We are delighted to welcome Ms. Rupali Fernandes to our leadership team. Her track record in broadcast and digital growth aligns perfectly with our strategic vision of becoming a leading multi-platform network,” said Anurradha Prasad, MD of News 24.
Expressing her enthusiasm, Rupali Fernandes stated:
“I am excited to join the network at a time when digital news consumption is rapidly evolving. I look forward to strengthening our broadcast leadership while accelerating growth across News 24 and its digital platforms.”
At a Glance: The New COO’s Mandate
| Objective | Focus Areas |
| Growth | Revenue expansion and audience scaling. |
| Strategy | Marketing alignment and multi-platform integration. |
| Operations | Editorial direction and structural efficiency. |
| Digital | Accelerating News 24’s digital ecosystem. |
