Ogury Appoints Former GroupM Nexus Global CEO Nicolas Bidon as New Chief Executive Officer

Ogury, the global leader in persona-based advertising, has appointed adtech veteran Nicolas Bidon as its new Chief Executive Officer (CEO), effective December 1; Bidon, who brings over two decades of global leadership experience including his most recent role as Global CEO of GroupM Nexus (WPP’s network of digital experts), will lead Ogury’s global operations and drive innovation across its end-to-end, cross-channel platform, including the recently unveiled Ogury One unified platform that targets anonymized personas, not individuals.