MUMBAI (Feb 10, 2026) – Percept Ltd has bolstered its leadership team by appointing Sonal Shah as Head – Brand Partnerships and Sponsorship Sales.
Shah, a seasoned sales and marketing veteran, transitions to Percept after a successful eight-year tenure at Zee Entertainment Enterprises Limited (ZEEL).
A Career Built on High-Impact Media Sales
With nearly two decades of experience, Shah brings deep expertise across diverse media genres, including General Entertainment (HSM & Regional), English Entertainment, and Factual content.
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Most Recent Role: At Zee Entertainment, she served as the lead for Zee Brand Works, Influencer Marketing, and the Youth Cluster, driving integrated brand solutions for top-tier advertisers.
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National Leadership: Prior to Zee, she was the National Head of Advertising Sales at Discovery Networks Asia, where she managed commercial strategy for a global factual portfolio.
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Industry Stints: Her career trajectory includes pivotal roles at Sony Pictures Networks India, Unit 1 Productions, and the non-profit sector with HelpAge India.
The Mandate at Percept
In her new role at Percept, Shah will be responsible for:
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Monetizing Key Properties: Driving sponsorship sales across Percept’s vast IP portfolio, including music festivals, sports events, and entertainment properties.
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Strategic Partnerships: Cultivating long-term alliances between premium brands and Percept’s diverse media and communications assets.
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Revenue Strategy: Scaling the sponsorship business by leveraging her extensive network and experience in brand-integrated storytelling.
Executive Career Summary
| Organization | Key Designation |
| Percept Ltd | Head – Brand Partnerships & Sponsorship Sales |
| Zee Entertainment | Lead – Zee Brand Works & Influencer Marketing |
| Discovery Networks | National Head – Advertising Sales |
| Sony Pictures | Senior Manager – Ad Sales |
