Raj Nayak, veteran media executive and former COO of Viacom18, has announced the launch of House of IP, a bold new event and entertainment IP venture studio, in partnership with YAAP Digital, a leader in content and influencer marketing.
Key Highlights:
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Objective: To create, curate, and scale high-impact intellectual properties across entertainment, sports, music festivals, branded events, and digital-first formats.
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End-to-End Services: From conceptualisation to monetisation, including brand strategy, content development, and commercialization.
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Strategic Collaboration: Combines Nayak’s creative leadership with YAAP’s digital-first execution and brand network strength.
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Target Markets: India and abroad, with offices being set up in Mumbai, Delhi, Bangalore, and Dubai.
Raj Nayak: “This venture is about building cultural properties that connect deeply with audiences while delivering real value to brands and platforms.”
Atul Hegde, Founder, YAAP: “With Raj’s leadership and our digital DNA, we’ll co-create scalable properties that redefine how brands engage with culture.”
House of IP aims to become a cultural powerhouse, blending creativity, commerce, and community to craft immersive, ownable experiences for the next-gen audience and brands.
