MUMBAI (March 1, 2026) — Mahesh Edible Oil Industries has signed Bollywood star Ranbir Kapoor as the brand ambassador for its flagship brands, SALONI (Mustard Oil and Soya Chunks) and STAYFIT (Refined Oil).
National Expansion & Growth Strategy
The partnership is a key pillar of the company’s ambitious plan to transition from a regional powerhouse in North and East India to a nationwide brand.
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Revenue Targets: The company is aiming for a 25% year-on-year revenue increase for FY 2026–27.
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Soya Chunks Push: Beyond oils, the brand is aggressively scaling its presence in the high-protein Soya Chunks segment, a category seeing rapid growth in Indian households.
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Manufacturing Boost: Director Mahesh Rathore confirmed that production capacity is being upgraded “multiple folds year-on-year” to meet rising national demand while maintaining quality.
Enhancing Brand Trust
The upcoming campaign featuring Kapoor is designed to deepen household penetration in both urban centers and rural markets. By leveraging the actor’s pan-India appeal, the firm seeks to solidify its position in the premium and semi-premium food segments.
With a legacy of over 35 years, Mahesh Edible Oil Industries is currently onboarding super stockists and distributors to strengthen its network in previously untapped territories.
