Rishi’s Strategy: Bringing Global Brands and NBA Store to India’s Online Retail Landscape

Major global brands, including Adidas, PVH, Mango, Bestseller, Coty, L’Oréal, Clinique, and Puma, are actively forging alliances with e-commerce giants like Flipkart, Myntra, and Trendyol. These partnerships appear to be focused on developing or supporting Noon’s private labels.
Past Retail Strategy and Achievements (Rishi)
A professional named Rishi was instrumental in the rapid success of the e-commerce platform Jabong. Within just 18 months of its launch, his efforts helped the platform achieve market leadership in the fashion category. His notable achievements include:
Introducing several global brands to the Indian online retail landscape, such as Topshop, River Island, Under Armour, New Balance, and The North Face.
Launching the NBA Store on the Jabong platform.