NEW DELHI — Prime Minister Narendra Modi’s monthly radio program, Mann Ki Baat, has generated a total revenue of ₹38.49 crore for the government since its inception in 2014. An RTI response provided by Prasar Bharati to activist Dr. Vivek Pandey reveals that the program has not only served as a unique public outreach tool but has also become a financially viable asset for the state broadcaster.
Revenue vs. Expenditure (2014–2026)
The RTI data highlights a significant surplus, with earnings far outstripping promotional costs:
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Total Revenue: ₹38,49,99,910 (October 2014 to January 2026).
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Promotional Spend: ₹5.88 crore (2014 to November 2022).
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Recent Efficiency: From January 2023 to January 2026, the program earned ₹5.33 crore, while the government reported zero expenditure on advertisements during this same period.
Yearly Revenue Breakdown
The program’s earnings peaked during the 2017-18 financial year, following its surge in popularity across both urban and rural India:
| 2017-18 | ₹10.58 Crore |
| 2018-19 | ₹7.47 Crore |
| 2024-25 | ₹1.63 Crore |
| 2025-26 (to Jan) | ₹2.36 Crore |
A Multilingual Reach
Launched on October 3, 2014, Mann Ki Baat was designed to revive the medium of radio and provide a direct channel for the Prime Minister to highlight grassroots innovations and social campaigns.
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Broadcast Scale: The program is currently aired in 23 Indian languages and 29 dialects, reaching millions via All India Radio, Doordarshan, and digital platforms like YouTube and the NewsOnAIR app.
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Milestones: The 131st episode was aired on February 22, 2026, focusing on AI innovations for farmers and digital safety.
What’s Next?
The 132nd edition of Mann Ki Baat is scheduled to air on March 29, 2026. It is expected to cover upcoming national priorities and celebrate the latest achievements of citizen-led social initiatives.
