VIP Industries Limited has officially appointed Mr. Sameer Wanchoo as its Chief Marketing Officer (CMO), effective December 22, 2025. Based in Mumbai, Wanchoo joins the luggage giant after a highly impactful seven-year tenure as CMO of Eureka Forbes Ltd. His appointment is a key component of VIP’s broader strategic shift, which follows a major ownership change in late 2025 involving Multiples Private Equity. Wanchoo is tasked with leading brand reinvention, digital-first strategies, and category growth for iconic labels like Skybags, Carlton, and Caprese in both domestic and international markets.
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