NEW DELHI — Senior media professional Saurav Bhattacharjee has stepped down from TV9 Network (Associated Broadcasting Company Pvt. Ltd.) after a successful four-year tenure. He is set to join Zee Media in a key leadership role.
Bhattacharjee, who served as the National Head (Govt Business) at TV9, concluded his term on March 12, 2026.
Key Highlights:
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New Role at Zee: He is expected to take over as National Head (Govt Affairs), overseeing government business across TV, digital, and multiple other platforms for Zee Media.
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Achievements at TV9: During his four and a half years at TV9, he was instrumental in scaling digital government advertising and fostering strategic cross-platform partnerships.
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Industry Expertise: With over 15 years of experience, Bhattacharjee has a proven track record in sales strategy and revenue growth, having previously worked with ABP Group, iTV Network, and Radio City.
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Academic Background: He holds an MBA specializing in Marketing and Human Resources.
His transition comes at a pivotal moment for the industry, as media houses increasingly focus on integrated digital and government-related advertising solutions.

