NEW DELHI (Feb 16, 2026) — Australian fashion giant Forever New has named retail veteran Shifali Singh as its new Country Director for India. Singh succeeds Dhruv Bogra, who has held the position since 2019 and will now transition into a strategic role as Advisor to the Board.
A Seasoned Fashion Leader
Singh brings over 20 years of experience in fashion, lifestyle, and digital ecosystems. Her career highlights include:
-
Brand Strategy: Leading the strategic repositioning of Ritu Kumar under Reliance Brands.
-
E-commerce Growth: Driving omni-channel expansion for BIBA.
-
Global Partnerships: Co-founding and establishing over 70 international brand partnerships at Myntra–Jabong.
-
Retail Operations: Early career leadership roles at Marks & Spencer and United Colors of Benetton India.
Vision for the Future
In her new mandate, Singh will focus on:
-
Omni-channel Architecture: Strengthening the bridge between physical retail and digital platforms.
-
Digital Integration: Accelerating the brand’s tech-forward strategy to match evolving consumer habits.
-
Premium Positioning: Reinforcing Forever New’s signature aesthetic in a competitive luxury-retail market.
Legacy Transition
Outgoing Director Dhruv Bogra—widely credited with Forever New’s “roaring success” on Indian shores—will remain involved with the brand. Bogra, an avid adventurer and author, noted that he is “delighted to pass the baton” to Singh, praising her “illustrious and outstanding track record.”
