NEW DELHI – Strengthening its commercial leadership, NDTV has announced the appointment of media veteran Siddharth Narula as the Revenue Head for NDTV 24×7 and NDTV Profit Brand Studio.
With a career spanning over 25 years, Narula returns to NDTV with extensive expertise in cross-platform monetization and digital transformation. His mandate includes driving revenue strategy, building premium brand partnerships, and developing scalable, data-led growth models that align with the network’s “journalism-first” ethos.
A Proven Track Record in Media Leadership
Narula has previously held high-impact roles across major global and Indian media houses:
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Zee Digital: Served as Chief Revenue Officer, overseeing OTT and social publishing.
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Culture Machine: Managed digital business across India, North America, and APAC.
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Global Giants: Held key positions at The Walt Disney Company, Bloomberg UTV, CNBC, ESPN, and Sony.
Strategic Vision for NDTV
Rahul Kanwal, CEO and Editor-in-Chief of NDTV, emphasized the need for “intelligent and purposeful” revenue streams. Narula’s role will focus on:
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Integrated Storytelling: Moving beyond traditional ads to create cohesive brand-content solutions.
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Future-Ready Frameworks: Utilizing data and analytics to design sustainable commercial systems.
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Trust-Based Partnerships: Leveraging NDTV’s editorial credibility to build long-term brand value.
“NDTV’s credibility offers a powerful foundation for building meaningful, trust-based brand partnerships,” said Narula. “My focus will be on creating revenue frameworks that are future-ready and data-informed.”
