NEW DELHI (Feb 21, 2026) — Edelman India has announced major leadership changes in its two largest hubs, naming Siddharth Panicker as the Head of its Mumbai office and Karthy Prasanna as the Head of its Bengaluru office.
Leadership Profiles
-
Siddharth Panicker (Mumbai): A decade-long veteran at Edelman, Panicker will lead the Mumbai operations while retaining his existing role as Head of Financial Services. He specializes in reputation management and media engagement for banking, fintech, and legal sectors.
-
Karthy Prasanna (Bengaluru): With nearly 20 years of experience, Prasanna will oversee the Bengaluru market, a critical hub for the firm’s tech work. He will continue as the Consumer Technology Lead, focusing on integrating AI-led thinking into brand strategies.
-
Reporting Structure: Both leaders will continue to report directly to Bhavna Jagtiani, CEO of Edelman India.
Strategic Vision
The appointments are part of Edelman’s push to accelerate growth and unify its culture across India. Jagtiani noted that both leaders combine a “people-first mindset” with strong business acumen, which is essential for deepening client partnerships in the evolving communication landscape.
