In a collaboration uniting elite sport with technology, tennis icon Boris Becker has been announced as the new Brand Ambassador for Enso Webworks, the technology arm of the Enso Group. The partnership was facilitated by SPORTFIVE, Becker’s international sports marketing agency.
A Shared Vision of Innovation
The association aims to strengthen Becker’s digital presence while promoting Enso Webworks’ vision of human-centered innovation. Both parties share a belief in resilience, adapting to change, and building technology solutions that enhance lives and professional growth.
Vaibhav Maloo, Managing Director of the Enso Group, highlighted that Becker “embodies the same spirit of reinvention that drives Enso Webworks.”
Fostering Digital and Human Connections
Becker expressed his enthusiasm, noting that, like sport, “Innovation… is about precision, resilience, and the courage to evolve.” He stated that the partnership will allow him to champion a future where technology empowers professionals to “connect meaningfully, work smarter, and lead with confidence.”
According to Ron Wiegand, Senior Vice President at SPORTFIVE, the goal of the partnership is to strengthen Becker’s media influence across all channels and enable him to inspire professionals through innovative digital solutions. The collaboration reinforces Enso Webworks’ mission to deliver adaptable, intuitive, and secure technology that builds trust and enhances productivity in a world where virtual and in-person interactions are increasingly blurred.
Trending
- IRSME Officer Maneesha Goel Granted One-Year Extension as ADRM, Kharagpur
- Trump Calls to “Move On” from Epstein Files as British Politics Reels
- Punjab Farmers Plan Mega Protest Over “Zero Tariff” Rumors in India-US Trade Deal
- AI Data Centres to Trigger India’s Next Great Job Boom: Nvidia CEO Jensen Huang
- NTPC Appoints Kishore Chandra Patra as Head of Project for 2,600 MW Korba Super Thermal Power Station
- Manoj Garg Takes Additional Charge as Member (Planning), RLDA
- AI Overviews Disrupt India’s BFSI Sector, Organic Search Drops as Acquisition Costs Soar
- PFC Bids Farewell to Stalwarts, Shri Raj Kumar Malhotra and Shri Ishwar Singh Retire
