LONDON – Global jewelry giant Pandora has named Stephanie Legg as its new Director of Marketing for the UK & Ireland. Legg, a seasoned marketing leader with over 22 years of experience, announced her appointment on March 26, 2026, marking a significant addition to the brand’s regional leadership.
Digital-First Brand Strategy
Legg is recognized for her “digital-first, brand-led” approach to driving growth and cultural relevance. Her career spans multiple high-velocity sectors:
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Diverse Expertise: She has led marketing initiatives across Fashion, Retail, FinTech, FMCG, and Entertainment.
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Proven Track Record: Her experience includes working with global heritage brands, retail powerhouses, and VC-backed scale-ups.
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Core Philosophy: Legg emphasized Pandora’s unique position as the world’s largest jewelry brand that maintains a “deeply personal” connection with its customers.
A Fitting Transition
Expressing her excitement on LinkedIn, Legg noted her lifelong passion for jewelry, which earned her the nickname “The Magpie.” She thanked Nicole Clayton and the wider leadership team for the warm welcome, stating that joining the brand feels “particularly fitting” given her background.
In her new role, Legg is expected to focus on transforming Pandora’s regional market presence through enhanced digital engagement and strategic brand positioning, ensuring the jeweler remains at the forefront of the UK and Irish retail landscapes.
