Swati Sharma has been appointed as Assistant Vice President (AVP) – Design for Van Heusen Women’s Innerwear at Aditya Birla Lifestyle Brands Limited. She was previously Head of Design at Aditya Birla Fashion and Retail, a role she held since joining the company in 2017.
In a recent LinkedIn post, Sharma shared her curiosity and optimism about the role of artificial intelligence in design. With over 15 years of experience creating products ranging from everyday essentials to innovative, confidence-boosting garments, she highlighted that while AI can accelerate trend prediction, sampling, and copywriting, it cannot replicate how a woman feels in her “second-skin garment.”
She emphasized the importance of empathy, intuition, and consumer understanding in design, noting that she is now building new skills in 3D product development, data interpretation, and design thinking to balance technological advancements with a human-centric approach.
