DreamSetGo, India’s leading premium sports experiences and travel platform, has announced the launch of its signature IP – Dream Icons, with Usain Bolt, the eight-time Olympic gold medallist and fastest man in history, as the first global legend to headline the initiative.
🏃♂️ Bolt’s First-Ever Multi-City India Tour
Scheduled for September 2025, Bolt’s visit marks a major cultural and sporting moment for India. His multi-city tour across Mumbai and Delhi will include:
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Intimate fan interactions
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Exclusive cultural experiences
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Media engagements
The highlight will be Dream Dash, a unique nationwide sprint challenge for school students that will culminate in a final race held in front of Bolt himself, giving India’s young athletes a once-in-a-lifetime opportunity to run in the presence of a global icon.
✨ What is Dream Icons?
Dream Icons is DreamSetGo’s flagship experiential platform, aimed at bridging the gap between Indian fans and global sporting legends. Through curated, access-led experiences, Dream Icons will bring world-famous athletes to India to engage directly with fans, beyond just event appearances.
Why This Matters
Daniel Dsouza, Co-Founder of DreamSetGo, stated:
“Bringing Usain Bolt to India is a defining moment… This is not just a tour; it’s a signal that India is ready to be centre stage in the world of sport.”
Usain Bolt, expressing excitement, said:
“I’m excited to return to India… I have a lot of fans there and can’t wait to meet them.”
India’s Booming Sports Tourism
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Valued at $10.87 billion in 2023, India’s sports tourism sector is projected to hit $68.7 billion by 2035.
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In early 2024 alone, 15 million Indians traveled abroad, many aligning trips with major sporting events.
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A recent study revealed that 71% of Indian travellers are willing to go overseas for sports – showing a clear trend towards experience-first tourism.
🇮🇳 India’s Olympic Vision
Bolt’s visit also aligns with India’s ambitions to bid for the 2036 Olympic Games. Hosting a legend like Bolt, whose career defines Olympic greatness, not only galvanizes public enthusiasm but strengthens India’s global sporting image.
