In a landmark move that unites German engineering excellence with cricketing precision, Volkswagen India has announced its association with India’s pace icon Jasprit Bumrah to unveil the campaign for its legendary hot hatch – the Golf GTI.
This isn’t just another celebrity tie-up — it’s a strategic synergy between two forces known for performance, control, and composure. While the Golf GTI embodies precision and progressive design, Bumrah’s bowling craft mirrors the same attributes in sport: fast, focused, and flawlessly executed.
“The Golf GTI is globally celebrated for its German engineering, progressive DNA, and performance-driven characteristics,” said the company. “Bringing this icon to India gives customers access to the thrill and legacy of one of the world’s most loved hot hatches. Jasprit Bumrah is the perfect embodiment of our ‘Progressive Performance’ philosophy.”
Nitin Kohli, Brand Director, Volkswagen India, added:
“This partnership is a statement of intent — a reflection of our motorsport DNA, rooted in substance, trust, and character. Jasprit Bumrah is not only a cricketing legend but also a symbol of precision and consistency, values that define the Golf GTI.”
Jasprit Bumrah expressed pride in the collaboration, saying:
“True performance isn’t loud — it’s consistent. Volkswagen and the Golf GTI reflect that quiet confidence and precision. It’s a brand I’ve long admired and I’m thrilled to be part of this journey.”
Much like Bumrah’s calm yet commanding presence on the pitch, the Golf GTI makes a powerful impact — combining refined design with explosive capability. This campaign aims to position Volkswagen not just as an automaker, but as a brand that champions credibility, control, and quiet confidence — values deeply resonant with Indian performance enthusiasts.
