WPP Media has won the integrated media mandate for five strategic brands under Leeford Healthcare Limited’s consumer portfolio, marking a key partnership aimed at accelerating the healthcare company’s expansion into new categories.
The comprehensive mandate covers ATL (Above-The-Line) advertising and extensive full-funnel digital strategy, including e-commerce, q-commerce, performance marketing, and SEO. WPP Media will leverage data intelligence to handle all media planning and buying for the brands.
Leeford Healthcare, which is the second-largest player in general medicine and is rapidly diversifying into personal care and orthopedics, chose WPP Media for its ability to combine strategic clarity with strong execution.
Navin Khemka, President – Client Solutions, WPP Media, South Asia, emphasized that the goal is to build seamless consumer experiences by uniting data intelligence, commerce expertise, and creative storytelling in an increasingly digital-first world. This partnership is a strategic step for Leeford to enhance brand visibility and fuel measurable business growth across India’s evolving healthcare and wellness landscape.
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