NEW YORK (February 12, 2026) — YouTube has officially launched a series of low-cost, niche TV bundles in the United States, starting with a specialized sports-only plan priced at $65 per month. This new offering undercuts the standard $83 YouTube TV package by approximately 22%, signaling a major shift toward “skinny bundles” in the streaming era.
YouTube CEO Neal Mohan confirmed the rollout on X (formerly Twitter), stating that these new “YouTube TV Plans” are designed to give viewers more control over their subscriptions and costs.
The New Strategy: Interest-Based Bundles
Timed to coincide with the Super Bowl season, the move addresses long-standing consumer fatigue over paying for large channel lineups that go unwatched.
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The Sports Bundle: Includes major broadcast networks and select programming previously exclusive to premium streaming, priced at $65/month.
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Future Rollouts: Over the next few weeks, YouTube will introduce more than 10 plan variations, including news-centric and entertainment-focused bundles.
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Market Position: With over 10 million subscribers, YouTube TV is now the third-largest pay-TV operator in the U.S., trailing only Charter and Comcast.
From Video Site to Media Giant
The launch of these bundles highlights YouTube’s massive economic evolution:
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Revenue: Google’s video unit generated over $60 billion in total revenue last year—surpassing giants like Netflix, Disney (media networks), and Paramount.
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Subscriptions: Subscription revenue alone now accounts for approximately $20 billion annually, outpacing Spotify’s subscription earnings.
“YouTube TV Plans” represent a formalization of the flexible, interest-based bundling that traditional cable providers have struggled to execute for decades.
