KUALA LUMPUR – WPP Media has announced the appointment of Winnie Chen-Head as its new Chief Executive Officer (CEO) for Malaysia. The announcement, shared via the company’s official LinkedIn channel, marks a significant homecoming for the seasoned leader as she returns to the WPP network.
Chen-Head brings over 24 years of expertise in media and marketing leadership, specifically focusing on strategy, operational excellence, and capability development.
A Return to Roots
Chen-Head’s appointment is a full-circle moment in her career, as her formative years in the media agency world were spent at Mindshare, a prominent WPP agency brand.
“I’m delighted to be returning to the WPP network and shaping the next chapter together with my colleagues in Malaysia,” Chen-Head stated. “That connection has stayed with me, and I feel both energized and personally invested in this next phase of transformation.”
Diverse Industry Expertise
Throughout her two-decade career, Chen-Head has established a reputation as a results-driven leader with a versatile portfolio. Her experience spans several high-growth sectors, including:
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E-commerce and Technology Start-ups
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Aviation and Telecommunications
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Leading Advertising and Media Agencies
Strategic Vision for the Malaysian Market
WPP Media highlighted her track record of driving growth and “rethinking the role of media for brands” as a critical asset for the Malaysian landscape. In her new role, she will lead multi-disciplinary teams to drive transformative growth and secure new business wins.
The appointment comes at a time when the Malaysian media market is undergoing rapid digitalization, requiring leadership that balances traditional media craft with modern, tech-driven marketing strategies.
