SINGAPORE – Global coffee and bake shop chain Tim Hortons has named Minjoo Lee-Zeitler as its new Director of Marketing for the Asia-Pacific (APAC) region. The appointment comes as the brand aggressively scales its footprint across Asian markets.
Lee-Zeitler shared the news of her transition via LinkedIn, expressing her excitement to lead the brand’s regional marketing efforts.
Strategic Leadership Background
Lee-Zeitler joins Tim Hortons following a successful five-year tenure at Deliveroo, where she played a pivotal role in the food delivery giant’s regional growth.
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Previous Role: Served as Head / Director of Marketing for Singapore.
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Leadership: As a member of Deliveroo’s Senior Leadership Team, she was responsible for high-level brand initiatives and marketing strategy in one of the most competitive food-tech markets in the world.
Focus on Regional Growth
In her new capacity at Tim Hortons, Lee-Zeitler will oversee marketing strategies across the diverse APAC landscape. Her expertise in digital-first marketing and brand building is expected to be a key driver as Tim Hortons competes with established regional coffee players and localizes its offerings for Asian consumers.
The move marks another high-profile leadership hire in the APAC food and beverage sector, signaling Tim Hortons’ intent to solidify its presence as a major player in the region’s growing cafe culture.
