NEW DELHI: Digital entertainment company Rusk Media has appointed Jalaj Kukreja as its new General Manager – Brand Partnerships and IP Integrations.
In his new role, Kukreja will spearhead the media company’s commercial growth strategies, focusing on driving revenue through native brand integrations, content IPs, and long-term advertising collaborations with major consumer brands.
A Decade of Media Sales Expertise
Kukreja brings over 10 years of experience to Rusk Media, specializing in cross-platform ad sales, client relationship management, and integrated multimedia campaigns.
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Mygate: He joins Rusk Media from community management platform Mygate, where he most recently served as Deputy General Manager, managing high-growth monetization strategies.
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The Times Group (BCCL): Prior to Mygate, Kukreja spent over seven years at India’s largest media house, The Times Group. During his tenure, he designed and executed large-scale, 360-degree advertising campaigns spanning print, digital, television, radio, and out-of-home (OOH) networks for top-tier international brands.
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Early Career: His professional background also includes corporate stints with online classifieds pioneer Info Edge India Ltd. (parent company of Naukri.com and 99acres) and Earth Infrastructures Ltd.
